From the February issue: In the last half of 2012, a plethora of New York City residential real estate firms revamped their images: Citi Habitats changed its logo, Douglas Elliman dropped the “Prudential” from its name and the Corcoran Group introduced the world to Marcel, an apartment-hunting French bulldog. Why the rush to rebrand? Recent changes in technology combined with deeper pockets post-recession, made 2012 the year of image makeovers for New York’s residential firms, said [more]Image may be NSFW.
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